2-for-1 or you lose profit: the dark science of volume discounts

The trap of 'deals that don't profit you'

A 2-for-1 deal seems to attract customers, but if you don't control the margin, it ends up being the customer paying for you. The cheaper product costs less, yes, but the margin evaporates too.

How Kardex stops promotions from destroying you

• Combo without errors: create promotions with the Kits and Composite Products module and define the combo price. The system calculates the real margin, not the imagined one.
• Margin tracking: every combo sale is recorded with its real cost, so you know if you won or lost.
• Stock alert: if a promotion runs out of a product, Kardex flags it red and warns you before you end up empty.

The golden rule

Don't make blind promotions. Define the minimum margin you accept and let the system tell you 'yes it works' or 'no, I lose'. A well-calculated offer attracts more customers and leaves you profiting; a badly calculated one leaves you with empty shelves and a red balance.